Comp Shop Next
I decided to do a comparison shop of Next as well for my research because that would be our main competitor when selling work wear. they are very good at selling clothing that can be classed as work wear and many of our target audience for our range, women aged 18-25,do get much of their work wear from them.
When I went into the Next in Huddersfield shopping center I noticed there was definitely a different feel to the shop, River Island felt trendy and up to date where as Next felt more adult and responsible. the clothing in the store was still fashionable but it had more items which were timelessly classic which would appeal to an older generation.
The shop had a designated area which had a collection of clothes which were definelty designed for work wear, it had plain black trousers, blouses, shirts and work dresses all which I felt were designed for an older generation. The range was good but the styling of the pieces were not that appealing to anyone of a younger generation which is why I think our range will be appealing to our target audience
When I went into the Next in Huddersfield shopping center I noticed there was definitely a different feel to the shop, River Island felt trendy and up to date where as Next felt more adult and responsible. the clothing in the store was still fashionable but it had more items which were timelessly classic which would appeal to an older generation.
The shop had a designated area which had a collection of clothes which were definelty designed for work wear, it had plain black trousers, blouses, shirts and work dresses all which I felt were designed for an older generation. The range was good but the styling of the pieces were not that appealing to anyone of a younger generation which is why I think our range will be appealing to our target audience
Compered to River Island, Next have a better range of work wear but the items they do sell are not age appropriate.
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